Networking is important for those who want to make their name and move up in the business world. Whether you’re a startup owner or work in a major business, learning to the network is a key skill to help continue business expansion. So let’s look at what networking means and why it is so important.
If you are new to Kingsman, you may not be aware that we host weekly coffee mornings and monthly member drinks, which are all free to attend because we believe in supporting and learning from one another.
For small businesses, in particular, networking and developing new connections can help put your name out into your community and gain people’s trust by putting a face to a brand. These initial meetings can be a great chance to show off your industry knowledge, creating a positive first impression of your company which will leave your new contacts interested and excited to see your next move.
Why is business networking important?
Effective networking can save you time, effort and stress, meaning that when you get it right, networking can unlock many opportunities and help you on your way to success.
Having contacts in the industry can help you work your way into niche markets and offer collaboration opportunities. Working with another established business can open doors. By doubling your experience, workforce, knowledge and following, you’ll have the chance to output a great product with a large audience to release it to.
As we mentioned earlier, at Kingsman we believe this is beneficial to all parties involved. Sharing knowledge and supporting your contacts is a great way to build trust and learn something new that you can take back and test out in your job or business. Similarly, giving advice demonstrates an idea of your knowledge, and people will trust your judgement more if they can take your advice, implement it and see the benefits come through.
How to Network?
Define your goals – How many meaningful connections would you like to make by the end of the event? What kind of contacts are you looking to make, and what would you like to get from the potential relationship? How many people would you like to approach?
Connect and engage – If you know someone you’re truly interested in talking to is attending the same event as you, drop them a message in advance to break the ice before you meet. Introducing yourself online can be a great way to disperse any nerves if you struggle to be bold and walk up to strangers.
Work the room – Asking questions, joining group conversations and heading into events with a brief summary of who you are and what you do can all be great ways to work the room and make the most of your networking time.
As a small business, it’s important to get your name out there to put yourself on the map to show the larger, more established businesses why you deserve to be recognised.
At Kingsman, we’re here to assist you with your business goals so join us at one of next networking events and let’s flourish together.